Smarter Swaps scores every ingredient in any product — 0 to 100 — and finds the cleaner alternative you can buy today. No guesswork. No influencer opinion. Just science.
Every score is calculated from ingredients alone — no brand relationships, no advertising, no pay-to-play. Ever.
You don't need a chemistry degree. You need one app and 10 minutes a week.
Point your phone at any barcode or type any product name. We check 3 million products from Open Food Facts plus our curated database of 300+ scored products.
Every product gets a score from 0 to 100 based on its ingredients alone. Tap any flagged ingredient to see the science: risk level, health effects, and links to real studies.
We show you the cleanest alternative in the same category at a similar price. One swap per week. Add to cart. Your household score improves in real time.
Over 10,000 households have started scoring their groceries. Here's what they found.
"I scanned our pantry in 20 minutes and found Red 40 in 11 products my kids eat daily. The swap suggestions were practical and most were actually cheaper than what we were buying."
"The AI list makeover is worth the Pro price alone. I pasted my Instacart list and it rewrote it with better options in under 30 seconds. My husband didn't notice the difference — kids didn't either."
"Finally an app that explains WHY something scores poorly instead of just giving me a grade. The ingredient detail with actual study citations is exactly what I needed to convince my wife."
Most families get everything they need from the free plan. Pro unlocks partner codes that typically pay for themselves in one order.
The average American consumes 3–5 pounds of food additives every year. Most of them have never heard of half the ingredients they're eating. We built Smarter Swaps because that information asymmetry is fixable — and no one else was fixing it for the grocery store.
Start with any product in your kitchen right now. Score it. Find the swap. One product at a time is all it takes.
Try Smarter Swaps free →